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Peacock Alley

Peacock Alley was founded by Mary Ella Gabler over 35 years ago. She predicted that the bedroom, as the place where people spend a full one-third of their lives, would evolve from a utilitarian space to lay your head at night to a second living room filled with creature comforts. She then set out to develop a line of fashionable bedding that would appeal to stylish consumers looking to dress their boudoir the same way they dressed themselves: in natural fibers, classic silhouettes, and pleasing colors.

Today, Peacock Alley is well known for it's stylish matelasse coverlets and other fine linens. All fine linens from Peacock Alley are oversized to fit deeper mattresses and most matelasse fabrics are pre-shrunk. Every towel, sheet, duvet cover, and sham exudes a sense of indulgence and is made from the highest quality cotton. From glamorous luster to earthy texture, the Peacock Alley story speaks to anyone hoping to express their sense of self within their surroundings.

Most Peacock Alley linens will ship in one to two weeks. Some could take longer. Please call or email for availability.


Welcome to DEWOOLFSON. Our 35th year!

Proudly producing America’s finest quality white goose down comforters, pillows, and featherbeds, using some of the world's finest and proven downproof fabrics and all-European white goose down fills. Filling and finishing completed for immediate shipment from our North Carolina plant. Also featuring luxury linens for the bed and bath from Abyss & Habidecor, Anali, Home Treasures, Iosis, Le Jacquard Francais, Matouk, Peacock Alley, Pine Cone Hill, SFERRA, Schlossberg, Stamattina, Yves Delorme, and many others. Thank you for shopping with us.